{"id":4125,"date":"2026-10-05T15:35:55","date_gmt":"2026-10-05T13:35:55","guid":{"rendered":"https:\/\/www.popterror.com\/?post_type=pt_guide&#038;p=4125"},"modified":"2026-10-05T17:03:53","modified_gmt":"2026-10-05T15:03:53","slug":"custom-figure-minimum-order-quantity","status":"publish","type":"pt_guide","link":"https:\/\/www.popterror.com\/en\/studio\/guides\/custom-figure-minimum-order-quantity","title":{"rendered":"Minimum order quantity for custom figures: understanding MOQ"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201cCan we make 50?\u201d It is a question we hear often. The answer depends on the technique, the budget and what your figures are for. Behind it lies a key manufacturing notion: the <strong>MOQ<\/strong>, or minimum order quantity.<\/p>\n\n\n\n<h2 id=\"what-is-the-moq-of-a-custom-figure\" class=\"wp-block-heading\">What is the MOQ of a custom figure?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The MOQ (<em>Minimum Order Quantity<\/em>) is the minimum number of pieces a manufacturer agrees to produce in one go. It is not a whim: every run ties up moulds, machines to set up, paint masks, staff and inspections. These costs are the same for 100 or 1,000 pieces. Below a certain volume, they are simply no longer covered.<\/p>\n\n\n\n<h2 id=\"why-does-the-minimum-change-with-the-technique\" class=\"wp-block-heading\">Why does the minimum change with the technique?<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Technique<\/th><th>Why this minimum<\/th><th>Indicative MOQ<\/th><\/tr><\/thead><tbody><tr><td>Resin (silicone mould)<\/td><td>Cheap mould, manual production<\/td><td>Around fifty pieces (a technique we do not offer)<\/td><\/tr><tr><td>Rotocast vinyl<\/td><td>Metal moulds to pay off, rotocasting set-up<\/td><td>300 pieces<\/td><\/tr><tr><td>Injected PVC<\/td><td>Very expensive steel moulds, very fast production<\/td><td>1,000 pieces<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The more expensive the tooling, the more pieces it takes to pay it off, and the higher the minimum. Conversely, the higher the minimum, the lower the unit price can go. The techniques are detailed in our guide <a href=\"https:\/\/www.popterror.com\/en\/studio\/guides\/vinyl-vs-pvc-vs-resin-figures\">vinyl vs PVC vs resin figures<\/a>.<\/p>\n\n\n\n<h2 id=\"how-does-quantity-change-the-price\" class=\"wp-block-heading\">How does quantity change the price?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The unit price follows a downward curve: very high for a few dozen pieces, it falls quickly as quantity grows, then levels off. In practice:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Quantity bracket<\/th><th>Technique often suited<\/th><th>Relative unit price<\/th><\/tr><\/thead><tbody><tr><td>A few dozen<\/td><td>Resin<\/td><td>Very high<\/td><\/tr><tr><td>A few hundred<\/td><td>Resin or vinyl<\/td><td>High<\/td><\/tr><tr><td>A few thousand<\/td><td>Vinyl or PVC<\/td><td>Medium<\/td><\/tr><tr><td>Tens of thousands<\/td><td>Injected PVC<\/td><td>Low<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group g-fig cid-bi2cfy22 figure-as-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large pic g-desk-pic\"><img decoding=\"async\" width=\"1600\" height=\"896\" src=\"\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity.png\" alt=\"Curve: the unit price of a figure falls quickly as quantity grows, then levels off; resin for a few dozen pieces, vinyl or PVC for a few thousand, injected PVC for tens of thousands; Popterror Studio minimums: 300 pieces in vinyl, 1,000 in PVC\" class=\"wp-image-4072\" srcset=\"https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity.png 1600w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-300x168.png 300w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-1024x573.png 1024w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-768x430.png 768w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-1536x860.png 1536w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-800x448.png 800w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large pic g-mob-pic\"><img decoding=\"async\" width=\"800\" height=\"1042\" src=\"\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-mobile.png\" alt=\"Curve: the unit price of a figure falls quickly as quantity grows, then levels off; resin for a few dozen pieces, vinyl or PVC for a few thousand, injected PVC for tens of thousands; Popterror Studio minimums: 300 pieces in vinyl, 1,000 in PVC\" class=\"wp-image-4073\" srcset=\"https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-mobile.png 800w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-mobile-230x300.png 230w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-mobile-786x1024.png 786w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/diagram-custom-figure-unit-price-curve-by-quantity-mobile-768x1000.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"cid-bi2cfy22 figcaption-as-p as-p wp-block-paragraph\">The general trend of the unit price by quantity, and our production minimums.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At Popterror Studio, our minimums are 300 pieces in vinyl and 1,000 pieces in PVC, and projects start from \u20ac10,000. To see the effect of quantity on your project, play with the quantity bracket in our <a href=\"https:\/\/www.popterror.com\/en\/studio\/figure-cost-estimator\">custom figure cost estimator<\/a>.<\/p>\n\n\n<aside class=\"guide-cta sim cid-qhrug727\"><p class=\"gc-title cid-qhrug727\">How much would your figure cost?<\/p><p class=\"gc-text cid-qhrug727\">Answer 5 questions and get a range for your budget, unit price and lead time, in two minutes.<\/p><a class=\"s-btn cid-qhrug727\" href=\"\/en\/studio\/figure-cost-estimator\"><span class=\"cid-qhrug727\">Estimate my budget<\/span><\/a><\/aside>\n\n\n<h2 id=\"how-do-you-choose-the-right-quantity\" class=\"wp-block-heading\">How do you choose the right quantity?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Start from your sales channels, not from the factory.<\/strong> How many figures can you really sell or hand out in the next twelve months? Through which channels: online shop, partner stores, events, customer gifts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Think about storage.<\/strong> Thousands of boxed figures mean pallets to store, insure and ship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Think about scarcity.<\/strong> For a collector\u2019s edition, a limited quantity is part of the value. Our Series 2 EQSO art toys are limited to 300 pieces per model: an announced and respected number that creates desire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keep room for what comes next.<\/strong> A reasonable first run lets you test the market; since the moulds already exist, a reorder then costs much less.<\/p>\n\n\n\n<div class=\"wp-block-group g-fig vertical cid-bi2cfy22 figure-as-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large pic\"><img decoding=\"async\" width=\"1600\" height=\"2000\" src=\"\/wp-content\/uploads\/2026\/09\/romain-et-fred-popterror-blind-box-eqso-the-crew.jpg\" alt=\"Romain and Fred, the founders of Popterror, surrounded by EQSO The Crew blind boxes\" class=\"wp-image-4071\" srcset=\"https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/romain-et-fred-popterror-blind-box-eqso-the-crew.jpg 1600w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/romain-et-fred-popterror-blind-box-eqso-the-crew-240x300.jpg 240w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/romain-et-fred-popterror-blind-box-eqso-the-crew-819x1024.jpg 819w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/romain-et-fred-popterror-blind-box-eqso-the-crew-768x960.jpg 768w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/romain-et-fred-popterror-blind-box-eqso-the-crew-1229x1536.jpg 1229w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/romain-et-fred-popterror-blind-box-eqso-the-crew-800x1000.jpg 800w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"cid-bi2cfy22 figcaption-as-p as-p wp-block-paragraph\">Romain and Fred surrounded by EQSO The Crew blind boxes: a production run also means boxes to store.<\/p>\n<\/div><\/div>\n\n\n\n<h2 id=\"how-can-you-produce-less-than-the-minimum\" class=\"wp-block-heading\">How can you produce less than the minimum?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Change technique<\/strong>: resin allows very small runs without a steel mould.<\/li>\n\n\n\n<li><strong>Spread it over several colourways<\/strong>: one mould, several colours, and the minimum is reached across the set.<\/li>\n\n\n\n<li><strong>Accept a higher unit price<\/strong>: some factories produce below their minimum for a surcharge.<\/li>\n\n\n\n<li><strong>Share with other projects<\/strong>: rarer, but possible with a partner who produces regularly.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"how-did-we-choose-our-own-quantities\" class=\"wp-block-heading\">How did we choose our own quantities?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For our art toys, we applied these principles to ourselves.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Series 1<\/strong>: three 12.5 cm vinyl figures, launched after a Kickstarter campaign in February 2024, for a total of 500 pieces. The campaign gave us a precise idea of demand before producing.<\/li>\n\n\n\n<li><strong>Series 2<\/strong>: Dark Light, Xtra Red and Purple Fire, limited to 300 pieces each. A deliberately small quantity that is part of the value of each piece.<\/li>\n\n\n\n<li><strong>EQSO The Crew blind box<\/strong>: a different logic, designed around displays of six boxes with no duplicates, with a secret figure at 1 chance in 100.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In all three cases, the quantity was set from what we could sell, not from the factory\u2019s minimum.<\/p>\n\n\n\n<h2 id=\"should-you-plan-for-a-reorder\" class=\"wp-block-heading\">Should you plan for a reorder?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once the moulds are made, producing again costs much less than the first time: the tooling is already paid for. That is a good argument for starting with a reasonable quantity, then running another batch if demand follows. Be careful with editions announced as limited, though: a reorder must stay consistent with what you promised your customers. The lead time and minimum of a reorder depend on the project and are set out in the quote.<\/p>\n\n\n\n<h2 id=\"the-special-case-of-the-blind-box\" class=\"wp-block-heading\">The special case of the blind box<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A blind box multiplies the models: six characters and a secret figure in the case of our <a href=\"https:\/\/www.popterror.com\/en\/studio\/case-studies\/eqso-the-crew\">EQSO The Crew blind box<\/a>. If the minimum applies per model, the total quantity climbs fast. You also have to plan how models are distributed across boxes and displays, and how rare the secret figure is. Everything is explained in our guide on <a href=\"https:\/\/www.popterror.com\/en\/studio\/guides\/how-to-make-a-blind-box\">how to make a blind box<\/a> and on our <a href=\"https:\/\/www.popterror.com\/en\/studio\/custom-blind-box\">custom blind box<\/a> page.<\/p>\n\n\n\n<div class=\"wp-block-group g-fig vertical cid-bi2cfy22 figure-as-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large pic\"><img decoding=\"async\" width=\"1500\" height=\"2000\" src=\"\/wp-content\/uploads\/2026\/09\/production-eqso-the-crew-figurines-bleues.jpg\" alt=\"Tray of blue EQSO The Crew blind box figures in our partner factory\" class=\"wp-image-4059\" srcset=\"https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/production-eqso-the-crew-figurines-bleues.jpg 1500w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/production-eqso-the-crew-figurines-bleues-225x300.jpg 225w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/production-eqso-the-crew-figurines-bleues-768x1024.jpg 768w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/production-eqso-the-crew-figurines-bleues-1152x1536.jpg 1152w, https:\/\/www.popterror.com\/wp-content\/uploads\/2026\/09\/production-eqso-the-crew-figurines-bleues-800x1067.jpg 800w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<p class=\"cid-bi2cfy22 figcaption-as-p as-p wp-block-paragraph\">Dozens of figures of a single EQSO The Crew character: in a blind box, quantities are counted per model.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Unsure about the right quantity for your project? It is one of the first questions we work through together in our <a href=\"https:\/\/www.popterror.com\/en\/studio\/custom-figure-manufacturing\">custom figure manufacturing<\/a> service. Find all our services on the page <a href=\"https:\/\/www.popterror.com\/en\/studio\">custom figure design and production for brands<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the minimum order quantity to make a custom figure? MOQ by technique (resin, vinyl, PVC), why it exists and how to choose the right quantity.<\/p>\n","protected":false},"author":1,"featured_media":3819,"menu_order":5,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"custom figure minimum order quantity","_yoast_wpseo_title":"Custom Figure MOQ: Minimum Order Quantity | Popterror","_yoast_wpseo_metadesc":"What is the minimum order quantity to make a custom figure? MOQ by technique (resin, vinyl, PVC), why it exists and how to choose the right quantity.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","inline_featured_image":false,"popterror_auteur":"romain","popterror_schema":"","footnotes":""},"themes-guide":[64],"class_list":["post-4125","pt_guide","type-pt_guide","status-publish","has-post-thumbnail","hentry"],"acf":{"popterror_auteur":"romain","guide_pilier":false,"reponse_directe":"The minimum order quantity (MOQ) for a figure depends mainly on the technique: low for resin, higher for rotocast vinyl and higher still for injected PVC, whose steel moulds only pay off in large runs. It exists because every production run has fixed costs (moulds, set-up, paint) to recover. Indicative MOQs: around fifty pieces in resin, 300 pieces in vinyl and 1,000 pieces in PVC (our minimums at Popterror Studio for vinyl and PVC).","faq":[{"question":"What does MOQ mean?","reponse":"MOQ stands for Minimum Order Quantity. It is the number of pieces below which a factory will not start a production run, because it would not cover its fixed costs."},{"question":"Can you order less than the MOQ?","reponse":"Sometimes, by accepting a higher unit price, or by changing technique (resin for very small runs). It is also possible to spread the minimum over several colourways of the same figure."},{"question":"Does the MOQ apply per model or in total?","reponse":"Usually per model, and sometimes per colour too. For a blind box of six characters, the minimum often applies to each character. At Popterror Studio, a blind box requires 300 pieces per character and 2,000 pieces in total."},{"question":"What quantity for a first run?","reponse":"We advise starting from what you can realistically sell: a well-sold first limited edition is better than stock gathering dust. Our own Series 2 art toys were produced at 300 pieces per model."},{"question":"Does the price really fall with quantity?","reponse":"Yes, because fixed costs are spread over more pieces. But beyond a certain volume, the drop slows down: the price gets close to the cost of material, paint and packaging."}],"guides_lies":[4119,4121,4129],"liens_utiles":[{"lien":{"title":"Custom figure design and production for brands","url":"\/en\/studio","target":""},"description":"all our services"},{"lien":{"title":"Figure manufacturing","url":"\/en\/studio\/custom-figure-manufacturing","target":""},"description":"Already have a character or a 3D file? We turn it into figures produced in series."},{"lien":{"title":"Custom blind box","url":"\/en\/studio\/custom-blind-box","target":""},"description":"A series of figures in mystery boxes, with a secret figure and a display: the mechanic we mastered with EQSO The Crew."},{"lien":{"title":"Custom figure cost estimator","url":"\/en\/studio\/figure-cost-estimator","target":""},"description":"a budget range in two minutes"},{"lien":{"title":"Glossary of art toys and figure manufacturing","url":"\/en\/studio\/glossary","target":""},"description":""}]},"_links":{"self":[{"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/guides-studio\/4125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/guides-studio"}],"about":[{"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/types\/pt_guide"}],"author":[{"embeddable":true,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/guides-studio\/4125\/revisions"}],"predecessor-version":[{"id":4240,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/guides-studio\/4125\/revisions\/4240"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/guides-studio\/4129"},{"embeddable":true,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/guides-studio\/4121"},{"embeddable":true,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/guides-studio\/4119"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/media\/3819"}],"wp:attachment":[{"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/media?parent=4125"}],"wp:term":[{"taxonomy":"pt_theme_guide","embeddable":true,"href":"https:\/\/www.popterror.com\/en\/wp-json\/wp\/v2\/themes-guide?post=4125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}