Popterror Studio · Service
Art toy collaboration: bring your brand into the EQSO universe
Instead of starting from scratch, team up with a character that already has its community: co-branding, a special edition in your colours, a customised EQSO.
EQSO was born in 2023 in our Lille studio: an inhabitant of planet XO, fascinated by our pop culture. Since then, he has been funded on Kickstarter, released in two series of vinyl art toys, a blind box and posters, and shown at art fairs from Paris to Osaka. An art toy collaboration with EQSO lets your brand tap into a character collectors already love, instead of starting from scratch.
Who is it for?
- Fashion and streetwear brands that love collabs and limited releases.
- Lifestyle, sports or drinks brands that want to speak to a pop culture community.
- Galleries, museums, festivals and cultural venues that want an exclusive edition.
- Artists who want to reinterpret EQSO in their own style.
Three ways to collaborate
1. Co-branding
EQSO wears your brand’s colours and codes, and the piece is signed with both names. Perfect for a launch, an anniversary or a pop-up store.
2. Special edition
A brand-new version of an existing EQSO art toy, in a palette and finishes created for you, produced as a numbered limited edition.
3. Customised EQSO
Your universe transforms the character: new outfit, accessories, attitude. This is the most creative option, designed with you from A to Z.
A precedent: EQSO by MEDA
Our first collaboration was with Lille artist MEDA (@hellomeda). He reinterpreted our three Series 1 art toys in his colourful style, somewhere between graffiti and pop abstraction, for a series of three hand-signed A2 posters: MEDA XO1, XO2 and XO3. All three have sold out. That is the spirit we want in every collab: a real dialogue between two universes.
What’s included
- Shared art direction and design proposals.
- 3D modelling of the collab version and the prototype.
- Co-branded packaging and the certificate of authenticity.
- Limited-edition production and quality control.
- As an option, 3D content (renders, animations) to announce the release, made by our 3D animation studio.
How it works
- Meeting: your ideas, your audience, the target format.
- Collaboration agreement: format, quantity, who does what. The framework is built with you, with no imposed model.
- Design of the collab version and approval.
- Prototype, then limited-edition production.
- Launch coordinated between your channels and ours.
Deliverables
- The collab piece, produced and packed.
- Certificates and, if planned, numbering.
- The launch content set out in the agreement.
Options
- A collab blind box with several characters: see custom blind box.
- Signed collab posters.
- A large piece for an event, in the spirit of the 50 and 120 cm EQSO sculptures shown in our exhibitions: to be explored together.
How much does it cost?
A tailored proposal
The budget depends on the format, the quantity and the collaboration model chosen. We are open to any formula: everything is discussed based on your project.
Get a first estimate with our cost estimator, or tell us about your idea via the quote form.
See all our services for figure design and production for brands.
FAQ: collab with eqso
What is a collaboration with EQSO?
It is a special edition of our EQSO character, created with your brand: in your colours, with your codes, or transformed by your universe. It is sold or given away under both names.
Have you done collaborations before?
Yes: Lille artist MEDA (@hellomeda) reinterpreted our three Series 1 art toys for a series of three hand-signed A2 posters, MEDA XO1, XO2 and XO3.
Who owns the rights to the special edition?
EQSO remains Popterror’s character; the special edition is governed by a collaboration agreement. Licence, co-branding or another formula: we are open to any model, and everything is discussed based on your project.
Which products can we create together?
A special-edition EQSO figure, a blind box with characters in your brand colours, posters, or a large piece for an event. The list is not closed: we start from your idea.
How many copies for a special EQSO edition?
Our EQSO series are produced in limited editions (300 copies per model for Series 2). For a collaboration, the quantity is defined together according to your sales channels.
Where will the special edition be sold?
At your place, at ours, or both: on your shop, on popterror.com and, depending on agreements, in the stores that already carry our art toys.
What budget for a collaboration?
It all depends on the format (poster, figure, blind box), the quantity and the collaboration model, which we define together. Every collaboration gets a tailored proposal.
Guides
Go further
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Combine our expertise
01 / Service
Mascot design
A character that embodies your brand, from the first sketch to the 3D model… and all the way to the physical figure.
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02 / Service
Figure manufacturing
Already have a character or a 3D file? We turn it into figures produced in series.
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03 / Service
Custom blind box
A series of figures in mystery boxes, with a secret figure and a display: the mechanic we mastered with EQSO The Crew.
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04 / Service
Limited-edition collectible
A numbered piece, premium packaging, a certificate: the figure designed as a drop for premium brands.
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